The reasons for this are three-fold:

First, the Table22 team executes swiftly and intelligently.

Speed is one of your key advantages as an early-stage startup, but speed paired with thoughtful execution is even better. I have observed the swift and thoughtful decision making of Sam Bernstein and his team countless times including their COVID pivot which they executed flawlessly.

Second, their partners absolutely love them.

The love that Table22’s partners have for the company runs deep. This is because they are providing a platform for generating new and predictable revenue and doing it with incredible care for their customers.

What Patreon did for creators so too is Table22 doing for restaurants, bakeries, butchers, fine-dining establishments, breweries and more! In a world where tech companies and restaurants often find themselves at odds; Table22 gives their partners a new, high-margin revenue stream that goes beyond on-premise dining.

The exceptional relationships that Table22 maintain with their partners, from customer service to operations, means that a large plurality of Table22’s new partners join via word-of-mouth referrals.

Third, and finally, the market opportunity is vast and untapped.

In the food and beverage space there are plenty of companies making it easier to deliver usually via disintermediating the relationship between a proprietor and their customer.

There are plenty that help you accept payments, take online orders, and manage your inventory. But there are few, if any, who truly provide a new line of business that’s at least 5x more valuable than your existing revenue streams. Table22 does this with a 30%+ margin to the partner!

I’ve often said that my criteria for joining companies comes down to the people, the mission, and the financials.

At Table22 the people are phenomenal, the mission supports everyone from butcher shops and pizza joints to fine dining establishments and wine bars all across the country, and the business is growing at a record clip.

It brings me great pride to align myself with such a fantastic company, and bring my experiences from Lyft, Patreon, and Imperfect Foods to the Table22 team.